English 1A / 10
Instructor Annalee Newitz

Corporate and Anti-Corporate Culture

Sears and Roebuck Corporate Headquarters, 1902 In this course, we will read and analyze a series of narratives (books, movies, and TV) which are concerned with the promotion and/or criticism of corporate capitalism. While we often view corporations as producers of goods and services, they also help to produce culture. To understand the culture industry, we will look at several examples of "commercial culture," stories and images designed to be mass produced and sold on the market. Alongside these, we will examine several texts which are about the culture of corporations themselves: how they are managed, their histories, and theories about the role corporations play in society.
Representation of the Sears & Roebuck Corporate Headquarters from their 1902 Catalogue

general information

Instructor:

Annalee Newitz
Office Hours: Wed. and Fri. 1:30-2:30, @ Cafe Milano, East of Telegraph on Bancroft
Email: annaleen@socrates.berkeley.edu

TA:

Ramu Nagappan
Office Hours: Mon. and Wed. 1:30-2:30, @ 306 Wheeler Hall


reading

Richard J. Barnet and John Cavanagh,
Global Dreams: Imperial Corporations and the New World Order

Sanyika Shakur,
Monster: The Autobiography of an LA Gang Member

Scott Adams,
The Dilbert Principle

Douglas Coupland,
Microserfs

John Kao,
Jamming: The Art and Discipline of Business Creativity

Octavia Butler,
Dawn

Clerks (dir: Kevin Smith)

Blue Steel (dir: Kathryn Bigelow)

My Beautiful Laundrette (dir: Stephen Frears)

The Cocoanuts (Marx Brothers)

Trading Places (dir: John Landis)

Xena, Warrior Princess (created by: Sam Raimi and Rob Tapert)

The X-Files (created by: Chris Carter)

*Please try to watch both TV shows each week, or as close to that as possible. Xena is syndicated, and appears on local Channel 50 Tues. at 9:00 and repeats Sat. at 10:00. The X-Files is on FOX Sun. at 9:00.


writing

You will be responsible for writing four essays in this class, two of which will be two pages each, and two of which will be four pages each. You will be re-writing both four-page essays for a grade (your re-write grade will replace your first draft grade). Due dates are listed on the syllabus. Topics will be handed out in class and listed here.

The journals are informal, one-page responses to the reading or class discussions. They are intended to keep you thinking on paper, and can be as weird and creative as you want. You will need to do nine one-page journal entries, due roughly on a weekly basis. Donšt turn in more than one entry at a time.


grades

Grades are based on the following criteria:

10% class participation (including in-class writing exercises)
25% journals
65% essays


syllabus

A week-by-week outline of the readings, movie/TV showings, and paper due dates.


links

For Labor Day

Related to Global Dreams

Related to Monster: The Autobiography of an LA Gang Member

Related to Blue Steel

Related to My Beautiful Laundrette

Related to Dilbert

Are you bored? Why not go websurfing?


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